The GMC Calibrator is a Six-Month Blended Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of digital and mobile platforms based on understanding and implementing end-user ‘Behavioral Design’.
It is for organizations imparting education, skill building, facilitating livelihoods, peer-to-peer learning and bridging gender gaps in education and workforce participation.
"From a user engagement point of view, this accelerator program has resulted in impact on the lines of 30% increase in monthly retention and 20% increase in revenue across our December 2018 cohort."
“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”
With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for digitally scalable enterprises that address the following challenges:
Course completion rates stand at under 15% for self-learning programs conducted online.
18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide in India.
In 14-18 years age group, only 43% able to do a simple division correctly, while 47% of 14-year-olds could not read a simple sentence in English (Source: ASER study 2018)
Only 4.69% of the total workforce in India has undergone formal skill training as compared to more than 50% across the developed countries in the world.
An estimated 250 million youth will enter the Indian workforce. But how employable will they be?
The number of girls dropping out of formal education increases as they grow older.
Indian women above the age of 15 employed in our workforce is only 25 per cent.
GMC Calibrator's Cohort of 2018 and March 2019 will endeavor to impact
5 million users comprising women and girls by 2020
Improved Learning Outcomes through Improved Engagement (Course Completion, Average Time Spent etc.)
Co-Founder, Final Mile Consulting
Founder & CEO, Fastah
Founder & Director, Viridus Social Impact
Media and Communications Specialist, Gray Matters Capital
Senior Director - Product Management, MindTickle
Partner - Kaizen Private Equity
CHairman, Teamlease Services Ltd.
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